Bloomberg Editorial: “Do we want the U.S. government constantly fiddling with Google’s algorithms?”

7/14/11 | 12:06:00 PM

Check out Bloomberg’s new editorial about the FTC investigation, arguing against “a drawn-out antitrust suit”:

The protracted rituals of antitrust, however, were built for a world in which monopolists stymied innovation, jacked up prices, stifled competition and arm-twisted customers into buying extra goods or services they didn’t need. It’s not that simple in high tech.

Google hardly acts like a classic monopolist. It innovates furiously, having made 500 refinements to its search-engine algorithms last year alone. Google gives away most of its products. Google’s easy-to-use AdWords and AdSense products have helped thousands of businesses get started. And for all its supposed market clout, Google has launched its share of flops, such as Google Health.
Read the whole thing here.