New video: Under the Hood of Google Search

8/29/11 | 1:12:00 PM

In the world of search, we’re always striving to deliver the answers you’re looking for. We put together a short video that gives you a sense of the work that goes into the changes and improvements we make to Google almost every day. While an improvement to the algorithm may start with a creative idea, it always goes through a process of rigorous scientific testing. Simply put: if the data from our experiments doesn’t show that we’re helping users, we won’t launch the change.